Ingrid Graells Paul, Beroni’s sales and marketing director, participated yesterday, in her capacity as chair of the Tech Tourism Cluster (TTC), in the 12th edition of #ForumTurisTIC, the conference on innovation and technology in tourism organized by the technology centerEurecat Technology Center – Technology Centerorlogical.

Ingrid specifically, he spoke at the presentation titled ““Data Spaces: The Superpower of Digital Transformation,” in which he alsoitThe following participated: Laura Flores Iglesias (Director of Business Development and New Technologies, SEGITTUR—State-Owned Company for the Management of Innovation and Technologies)as Tur(statistics), Francisco Huidobro, Director of Digital Services, MASORANGE and ÁÁngel Díaz, president of Advanced Leisure Services, who will participateá as a moderator.

In this session, our representative offered the TTC’s “insider” perspective to explain “in depth” what is happening with digitizationtourism, and how technology, particularly the use of data, is transforming this sector

Some data that —said— are of fundamental value, although companies remain very reluctant to share them and capitalize on them. We need to build trust, he said.

In this regard, and to address those very concerns, Ingrid spoke about European safe zones, specifically the EU’s 2020 strategyEuropean Union, whose goal is to create data “hubs” across the continent so that companies can share information securely, “thereby promoting economic growth”economic”.

Because from the perspective of the cluster chaired by Ingrid, which comprises more than 80 traveltech organizations in Catalonia, these platforms present a “key opportunity,” based on information that “will enhance strategic decision-making capabilities”it“and will create new growth opportunities.”

“In the traveltech sector in Catalonia, we see that all companies generate large amounts of data, but the real challenge remains how to extract value from it and put it to effective use,” he said during his talk.

Another great opportunity that these data spaces offer, according to Ingrid, is the creation of new models of collaboration through digitalization, which can facilitate the formation of strategic alliancesitbusiness relationships among technology companiesortourism,statistics and public administrationpublics. “In a fully digital future, opportunities for tourism businesses in CataloniaThey are huge“he ventured,”

Ingrid also revealed the three key strategies that the TTC considers “essential” for the sector: digital education and training, adapting to more sustainable tourism, and innovation and flexibility.

To achieve all of this, however, it is essential to have advanced computing structures, with cloud infrastructure being “crucial” in this regard, as it is vital for processing and managing the growing volume of data. “Cloud computing systems not only facilitate this capability but also enable collaboration among different industry players, promoting innovation,” emphasized our sales and marketing director.

Before concluding, Ingrid Graells discussed some examples and best practices being implemented by the TTC, some of which involve the use of big data and predictive analytics (which make it possible to anticipate tourism demand, thereby improving resource planning and the personalization of offerings), or solutions based on artificial intelligence, which are helping to enhance the customer experience. In this same section, she also mentioned the collaboration that the Tech Tourism Cluster is exploring with partners such as Huawei Cloud.

The event was held in the auditorium of the Barcelona Provincial Council, on the grounds of the Industrial School, and was organized by Eurecat, the Government of Catalonia, the Barcelona City Council, and the Barcelona Provincial Council.