• The partnership will introduce future professionals in the Catalan tourism sector to digitalization, artificial intelligence, and real-world technological environments
• The agreement includes two main areas of focus: the participation of Beroni professionals in training sessions, and the integration of Beroni and Wasabi-s technology as a tool for teaching and hands-on learning.
• The first working session kicks off tomorrow with a presentation on the company's experience in developing tourism marketplaces
• This agreement joins those the tech company already has in place with other academic institutions, such as the Open University of Catalonia (UOC) and the University of Málaga (UMA)

May 25, 2026.— Beroni, a technology company based in Balaguer that specializes in digital solutions for the tourism and travel sector, has entered into a partnership agreement with the Catalan School of Wine Tourism (
), a leading institution based in Vilafranca del Penedès that specializes in training, professional development, and the advancement of the Catalan wine tourism sector, with the aim of jointly promoting innovation, digital transformation, and the
connection between business, technology, and talent.
Through this alliance, both organizations reinforce their commitment to a more sustainable and innovative tourism model aligned with the real needs of companies and new professionals in the sector.
The Catalonia School of Wine Tourism, directed by Gerard Domingo, has established itself in recent years as a leading educational institution in the fields of tourism, wine, sustainability, and the creation of territorial value
, thanks to an academic program closely connected to the business realities of the sector.
The agreement includes two main areas of collaboration: the participation of Beroni professionals in training sessions for students during May and June 2026, and the incorporation of Beroni and Wasabi-s technology as a teaching and practical learning tool for students.
This latter aspect represents a significant step forward in the academic collaboration strategy that Beroni is already pursuing with other institutions such as the Open University of Catalonia (UOC) and the University of Málaga (UMA), providing future tourism professionals with access to real-world technological environments and solutions currently used by companies in the sector.

• Specialized training on innovation, marketplaces, and AI.

As part of this collaboration, various professionals from Beroni will participate in several specialized sessions focused on tourism innovation, artificial intelligence, and technological developments in the sector.
The first session begins tomorrow, May 26, online, featuring Ingrid Graells, the firm’s sales and marketing director, and Pilar Lara, head of operations and coordinator of Enjoy Experience, who
will share the company’s experience in developing tourism marketplaces and present two artificial intelligence projects recently developed within Beroni’s technological ecosystem: EugynIA and M.A.R.C.O.
Subsequently, on June 1, Graells, along with Luz Paz from the support and training team, will analyze the evolution of the travel agency sector and the technological adaptation needed to respond to the new challenges of the tourism market
.
The final session, scheduled for June 15 at the headquarters of the School of Wine Tourism of Catalonia in Vilafranca del Penedès, will feature Josep Salvia, e-commerce coordinator, and Ingrid Graells, who will present one of their latest success stories, developed for one of Spain’s largest travel agency networks
, which chose to outsource its technology platform and online booking engines using Wasabi-s technology.
The session will address key aspects such as technological flexibility, scalability, agile adaptation to the market, and optimization of technology investment as differentiating factors for large organizations in the tourism sector.
In the words of the head of sales and marketing, “with this agreement, Beroni reaffirms its commitment to actively contributing to the development of talent, innovation, and the digital transformation of Catalan tourism, strengthening the links between training, technology, and professional futures within the ‘traveltech’ industry.”