Ingrid Graells Paul, Beroni’s sales and marketing director, participated in the 5th UNAV Forum on the Future of Tourism, held in Antequera, Málaga, from October 23 to 25. During a panel discussion on “Technology & Digitalization,” alongside other industry representatives, she addressed the challenges facing travel agencies, highlighting the impact of policy and regulatory decisions on their work.

Ingrid emphasized the crucial role of technology in helping agencies manage information overload and improve the personalization of customer service. She noted that there are currently many accessible technology solutions tailored to different needs, which facilitates digital transformation. She stressed that traveltech companies, such as Beroni, have a responsibility to anticipate the needs of agencies.

In conclusion, the recent corporate forum highlighted the importance of several key aspects for the tourism sector, with a special focus on innovation and digital transformation led by Beroni in the technology sector. Digitalization was one of the most prominent topics, underscoring how travel agencies have made significant strides in adopting 24/7 service models and the need to modernize their processes to compete in today’s market. Through its commitment to technology, Beroni positions itself as a strategic partner in this digital evolution, helping travel agencies optimize their operations and respond quickly to customer needs. This push toward digitalization not only opens up new growth opportunities but also contributes to sustainability and efficiency in the sector—a goal shared by all participants at the forum.

In addition, the discussion focused on the urgent need to raise awareness and train all industry stakeholders in the use of digital tools, fostering an environment where technology is not merely a competitive advantage but an indispensable element.