We’ve already told you all about the launch of the 16th edition of the ObservaTUR Seasonal Report (available here 👉🏻 https://observatur.es/informes/), the tool for monitoring and analyzing domestic outbound tourism, of which Beroni has been a part since its creation in 2018.

Based on these findings, this Observatory has produced a working paper titled “Practical Strategy Guide for Travel Agencies: How to Turn Data from the 16th ObservaTUR Report into Profit for Your Business,” which provides a concise overview of key insights relevant to professionals in this sector.

For example, it explains the current state of the market and the phase it is in, how travelers are behaving (becoming increasingly demanding, tech-savvy, and price-sensitive), and how all of this affects costs and margins.

It also details how the sales process in this channel has evolved to the present day and what values customers currently value most, including professional advice, security, and the agency’s role as an influencer.

The document offers useful tips for maximizing customer relationships and provides five key strategies for successfully closing sales in an increasingly complex market:

1️⃣ Prioritize profit margin over volume.

2️⃣ Proactive communication.

3️⃣ Smart cross-selling.

4️⃣ Specialization in complex destinations.

5️⃣ Use technology as a tool.

In short, this is a practical guide filled with useful content that can strengthen agencies’ sales pitches and help them better explain their value proposition, while also putting into context the trends we’re already seeing in our day-to-day work.

If you’d like, you can download the “Practical Strategy Guide for Travel Agencies: How to Turn Data from the 16th ObservaTUR Report into Profit for Your Business” via the link below, or by contacting our sales team here: Practical Guide to Maximizing Your Travel Agency’s Profitability.